When to Use the CEO as Crisis Spokesman

https://www.wsj.com/articles/when-to-use-the-ceo-as-crisis-spokesman-1516965013

Know­ing whether to de­ploy the chief ex­ec­u­tive as its pub­lic face dur­ing a cri­sis is a tricky ques­tion for a com­pany to an­swer but two re­cent re­search pa­pers say there are times when it is more ad­van­ta­geous to do so.

The first pa­per, pub­lished in De­cem­ber in the Jour­nal of In­ternational Man­age­ment, found the use of the CEO is more ef­fec­tive in places where peo­ple ex­pect and ac­cept dif­fer­ences in sta­tus in so­ci-eties, also known as “power-dis­tance ori­en­ta­tion.”

The second paper can be found here .

I will be expanding on this topic in my next blog post.

Source: WSJ